Email marketing isn’t just about sending newsletters. If you’re not using automated email flows, you’re leaving money on the table.
Email marketing flows are automated sequences triggered by specific customer actions, like signing up, abandoning a cart, or making a purchase. They keep your brand top of mind, build trust, and most importantly, drive sales.
Whether you use Klaviyo, Shopify, or another platform, these email flows are essential. Let’s dive into the 9 best email flows you can set up today to boost conversions and increase revenue.
Table of Contents
Toggle1. Welcome Series Flow
Purpose: Turn new subscribers into loyal customers.
When It Triggers: After someone joins your list.
Why It Works:
- Sets expectations
- Introduces your brand
- Often includes a discount
Key Emails:
- Email 1: Welcome + incentive
- Email 2: Brand story or top sellers
- Email 3: Social proof (testimonials, reviews)
2. Abandoned Cart Flow
Purpose: Recover lost sales.
When It Triggers: After someone adds to cart but doesn’t buy.
Why It Works:
- Reminds them what they left behind
- Creates urgency with limited-time offers
- Often includes social proof or product benefits
Best Practice: Send the first email within 1 hour. Include product images and a clear CTA.
3. Browse Abandonment Flow
Purpose: Re-engage shoppers who didn’t add to cart.
When It Triggers: When a visitor views products but doesn’t act.
Why It Works:
- Personalizes follow-up
- Shows you understand their interests
- Nudges without being pushy
Pro Tip: Keep it light—this is a nudge, not a hard sell.
4. Post-Purchase Flow
Purpose: Build loyalty and encourage repeat purchases.
When It Triggers: After a customer completes a purchase.
Why It Works:
- Enhances the customer experience
- Reduces buyer’s remorse
- Opens the door to future sales
Flow Examples:
- Email 1: Thank you + order summary
- Email 2: Product care tips or tutorials
- Email 3: Cross-sell or upsell suggestions
5. Win-Back Flow
Purpose: Reconnect with inactive customers.
When It Triggers: After a set period of inactivity (e.g., 60–90 days).
Why It Works:
- Offers a reason to return (discount, new arrivals)
- Reminds them why they loved your brand
Example: “Still thinking about us? Here’s 15% off to come back.”
6. Review Request Flow
Purpose: Collect valuable customer feedback.
When It Triggers: A few days after product delivery.
Why It Works:
- Boosts credibility with reviews
- Helps with SEO and conversions
- Builds community and engagement
Bonus Tip: Incentivize reviews with discounts or points.
7. VIP / Loyalty Flow
Purpose: Reward your best customers.
When It Triggers: Based on spending thresholds or loyalty status.
Why It Works:
- Makes top customers feel special
- Encourages repeat purchases
- Promotes your loyalty program
Klaviyo email flows make this easy with predictive analytics.
8. Product Recommendation Flow
Purpose: Increase AOV (average order value).
When It Triggers: Based on browsing or purchase behavior.
Why It Works:
- Feels personalized
- Encourages additional purchases
- Automates upselling
Use tools like Klaviyo email marketing flows to auto-generate tailored product suggestions.
9. Re-Engagement Flow
Purpose: Clean your list and re-engage cold leads.
When It Triggers: For subscribers who haven’t opened emails in months.
Why It Works:
- Improves deliverability
- Identifies who still wants to hear from you
Include a clear choice: Stay subscribed or opt out. Only keep the engaged.
What Are Email Flows, Really?
Email flows are automated sequences triggered by customer actions. They’re not one-time campaigns you set them up once, and they run in the background.
- Stay connected without manual effort
- Deliver the right message at the right time
- Scale your marketing while increasing personalization
Best Platforms for Email Flows
Looking to build email flows for eCommerce? The platform you choose plays a huge role in your results. Here are three top platforms, each serving different needs, from beginner to enterprise:
- Klaviyo: Ideal for Shopify email flows, with deep integrations and visual flow builders.
- Salesforce: Good for advanced enterprise email automation flows.
- Mailchimp: Entry-level automation for small businesses.
Want to know where to find email alerts in flows in Salesforce? You’ll need to access Workflow Rules or Flow Builder in the Process Automation section.
Final Take: Start With One Flow – Scale From There
You don’t need every email flow from day one. Start with one. Test it. Improve it. Then build more.
Each email marketing flow you launch brings you closer to higher engagement and consistent sales.
At MantraM Digital, we specialize in building powerful, automated email systems that convert. From Klaviyo email flows to eCommerce automation, we handle strategy, setup, and optimization, so you can focus on growth.
Want email marketing that nurtures, converts, and grows your customer base
Schedule a call with MantraM Digital and let us create high-converting email strategies for your brand.
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At MantraM we strongly believe that every business or brand is unique and has its own blueprint. Just like we all have a unique purpose, so does every business. We specialize in Marketing, Social Media, & Facebook Ads.
