8 Reasons Your Instagram Ads Are Being Rejected

Have you ever wondered why your Instagram ads keep getting rejected? 

You’re not alone.

Many businesses face challenges when their Instagram advertisements are rejected for various reasons.

But don’t worry! We will explore the possible reasons for your ad’s rejection and provide valuable tips on securing Instagram’s approval.

So let’s get started and find out what to do if your Instagram advertisement isn’t working!

Why are my Instagram ads not getting approved?

Your advertisements go through an approval process before appearing in your audience’s feed or stories.

You will find out whether your ad was accepted or rejected after this process, which may take up to 24 hours.

The reason for rejection could be related to the content of the ads or specific details about their publication.

Instagram offers numerous opportunities for advertising that can help engage customers, build brand awareness, and promote products and services, so it’s important for your ads to be consistently accepted and visible.

However, due to increased competition on social media and constant updates to algorithms, many businesses find that their Instagram ads are not performing as expected.

This could result from ads not being optimized for the best campaign outcomes or being rejected altogether.

The good news is that rejection of your Instagram advertisements does not necessarily indicate that the platform is not suitable for your company; you may still try again.

Perhaps your ad approach needs some adjusting, or it can just be the result of a minor error you committed during ad setup that keeps it from showing.

In any case, it’s probably fixable.

You can see the reasons below.

8 Common Reasons for Instagram Ad Rejections

1. Your Instagram account setup isn’t optimized correctly.

The simplest answer for why your Instagram advertisements aren’t showing up is that your account isn’t configured as a business account, which is a prerequisite for having an ad account.

Therefore, make sure you have a business account rather than a personal one before continuing with this list.

You may not be a page admin on your Meta Page if your Instagram advertising are still not functioning. Remember that the Meta Ads Manager (previously Facebook Ads Manager) is used to develop Instagram ads.

2. Your advertisement doesn’t adhere to the correct rules.

Instagram advertising may be rejected for a number of reasons.

To properly promote on Facebook or Instagram, you must first follow Meta’s advertising policies and requirements.

Additionally, Instagram has its own set of guidelines on how users can use the network. You risk having your Instagram advertising rejected or, worse, being banned from the site entirely if you engage in any of the following:

• Posing as someone else or giving false information.
• Fraudulent, deceptive, or unlawful actions.
• Violating these terms or other regulations, such as the Instagram Platform Policy, Instagram Community Guidelines, or Music Guidelines, or assisting or inciting others to do so.
• Interfering with or hindering the Service’s ability to function as intended
• Requesting, gathering, or utilizing other users’ login information or badges; or purchasing, selling, or transferring any part of your account, including your username.
• Sharing private or sensitive material online or engaging in any activity that infringes against the rights of others, including intellectual property including a URL or domain name in your username without getting Instagram’s prior written approval.
• Attempting to access or gather information or create accounts without authorization

3. You’re not employing appropriate advertising content.

While advertising dull, sales, or useful information might lead to poor delivery and performance, incorporating forbidden content may result in your Instagram ad being rejected.

When making advertisements, you need to make sure:

• The message of your advertisement appeals to your target audience.
• The advertisements don’t sound overly pushy or commercial.
• The pictures seem beautiful and are pertinent.
• The offer is promoted by the headline and CTA.

Instagram is a place where people share pictures, videos, and stories, so instead of shouting, “This is an ad!” you should make your advertising appear like real Instagram posts with funny, inspirational, and/or interesting content.

4. Instagram Insights is not being checked.

One of the most frequent causes of your Instagram advertising’s poor performance is that you’re not paying enough attention to Instagram Insights, which tracks the following:

• Impressions: The number of times your advertisements were seen
• Reach: The total number of distinct accounts that saw your advertisements.

The quantity and kinds of actions (profile visits, follows, and website/link clicks) that were performed on your profile following the viewing of an advertisement are known as interactions.

In order to determine what is effective and what needs improvement, these analytics assist you in understanding your audience (gender, age, geography, etc.) and how they are interacting with your advertisements.

5. Breach of intellectual property rights or copyright

The violation of copyright or intellectual property rights is a frequently disregarded trap that may result in your Instagram advertisements being rejected.

It may be tempting to use a well-known image or video clip, such as a popular meme, famous image, or scene from a film, to promote your products. But a business account cannot get away with what ordinary users can, particularly when ad content is involved.

Meta strongly objects to using someone else’s content without permission. Your advertisement is likely to be rejected if it contains any pictures, videos, or other content that violates the intellectual property rights of others.

6. The format of your Instagram ads is incorrect.

Businesses may choose from a variety of ad formats on Instagram, and while selecting the incorrect one won’t result in your advertising being rejected, it may affect delivery.

With square or landscape photographs, photo ads give you a clean, uncomplicated creative canvas on which to tell your narrative, but they may not get as much attention as a video ad with music and movement.

• Collection advertisements use a number of photographs, videos, or both to present a cohesive story with a lifestyle or product focus.
• Stories advertisements are a great approach to reach your audience because they reach 500 million+ Instagram Stories accounts every day.
• Carousel advertisements, consumers may swipe to view more images or videos, allowing you to deepen your offer and broaden the campaign’s topic or message.
• Video advertisements have the same visually captivating quality in 60 seconds as photo commercials, plus the added power of music and motion. If you have a feature, product, or service to showcase, these would probably be a fantastic fit for your business (how-to videos, explainer videos, recipes, etc.).

7. You’re reaching for the wrong audience.

Another factor that results in your Instagram advertisements being rejected is audience targeting, which will affect campaign performance and restrict delivery. Even if you make eye-catching advertisements, they probably won’t get the desired effect if they aren’t reaching the right demographic.

Because of this, before making a new set of ads, every advertiser should spend some time learning about Instagram’s targeting choices below (as well as their precise target audience):

• Location: Targets individuals according to particular regions, such as states, provinces, cities, nations, etc.
• Demographics: Uses details like age, gender, and language to target your audience.
• Interests: Assists you in connecting with individuals according to their particular interests, including the apps they use, the advertisements they click on, the accounts they follow, etc.
• Behaviors: Describe your audience’s actions both on and off Facebook and Instagram.
• Custom Audiences: Uses a customer’s phone number or email address to target clients who have already dealt with your company.
• Lookalike audiences: are used to identify new individuals that resemble your current clientele.
• Automated Targeting: Using a range of indicators, such as location, demographics, and interests, Instagram rapidly builds an audience of potential customers.

8. Your landing page isn’t mobile-friendly.

The Instagram app is the sole way to advertise on Instagram; the online platform is not an option. You must make your advertisements and the landing pages direct users to mobile-friendly because the app is only available on mobile devices.

There are usually two major landing page explanations for why your Instagram ads aren’t showing up or working well:

• Perceived friction. The mental block that happens when a person navigates from your advertisement to a mobile landing page with a misaligned message is known as
• Real friction. When a page isn’t responsive to mobile devices, users have trouble using their thumbs to fill out forms, or they can’t click the call to action button or have to squeeze or zoom to reach it.

If your landing page isn’t mobile-optimized, you can be hurting your conversion rate. Make sure the landing page that receives traffic from your mobile app is responsive to all screen sizes, shows information that is appropriate for the device being used, has a simple call to action button, and only a few form fields.

What is the process for reviewing ads?

Ads must go through a review process by the Meta Advertising Policy Principles before they can appear on Facebook and Instagram.

The following elements are evaluated during the ad review process:

• Images
• Text
• Identification
• Placement
• Post-click functionality and content

If the landing page’s content is not fully functional, does not align with the offer you are promoting or fails to comply with advertising policies, your ad may be rejected.

However, there are ways to prevent it.

How to Avoid Ad Rejections

1. Review Instagram’s Advertising Regulations:

Familiarize yourself with Instagram’s community standards and advertising policies. Ensure that your ad content complies with these guidelines.

2. Create Honest and Clear Ads

Your advertisements should be truthful and accurately represent your products or services. Avoid making exaggerated claims.

3. Limit Text in Images

Follow Instagram’s guidelines regarding text in images. Use the “Text Overlay” feature in Facebook’s ad manager to check the text-to-image ratio.

4. Test Your Landing Pages

Ensure that your landing page loads quickly and functions properly before submitting your advertisement. Check that the content of the landing page aligns with your ad.

5. Target the Right Audience

Make sure your targeting parameters are appropriate for your intended audience, adhering to age restrictions and other demographic criteria.

6. Use Licensed Content

Confirm that you have the necessary rights to use any images, audio, or videos in your advertisements. Consider using licensed music or stock photos to avoid copyright issues.

7. Verify Ad Formats and Sizes

Ensure that your ads meet Instagram’s specifications for sizes and formats. For guidance on formats, use Instagram’s ad creation tools.

8. Appeal If Necessary

If you believe your ad was incorrectly rejected, you can appeal the decision using Facebook’s Ads Manager. Be sure to provide a clear justification for your appeal, along with any supporting data.

By following these steps, you can increase the likelihood that your Instagram ads will be accepted and successfully reach your target audience.

Conclusion

Navigating the Instagram advertising landscape can be challenging, especially if your ad gets rejected. However, you can increase your chances of success by understanding the reasons behind ad rejections and following some key advice. If your advertisement is rejected, don’t panic! Take the time to read Instagram’s comments explaining why it wasn’t accepted. Use this feedback to make any necessary revisions before submitting it for review.

Although it can be frustrating to have your Instagram ad rejected, you don’t have to stop your marketing efforts. With perseverance, and patience, and by following the best practices outlined here, you’ll be on your way to creating successful advertisements that resonate with customers on this popular platform!

Ready to Improve Your Instagram Advertising Strategy? We have extensive experience in helping businesses grow their brands sustainably. Schedule a free consultation today!

 

 

Last Updated on November 28, 2024