Lead Generation Metrics ($5-15 per lead)

What This Means

Cost per Lead: The amount spent to get one person to join your email list or community

Example Scenario:

• $1,000 monthly ad spend
• At $10 per lead = 100 new leads per month
•  These leads can be nurtured for future sales
•  Typical conversion: 2-5% of leads buy within 90 days

Real-World Example:

Investment: $1,000 ad spend

• Generates 100 leads at $10 each
• 3% conversion to $497 course
• – Result: 3 sales = $1,491 revenue
• ROI: 1.49x return on ad spend (not including lifetime value)

Course Sales (2-4x ROAS – Return on Ad Spend)

What This Means

For every $1 spent on ads, you should earn $2-4 back in course sales

Example Scenarios:

Low-Ticket Course ($97)

• Ad spend: $500
• Target ROAS: 2x
• Expected revenue: $1,000
• Need to sell: ~10 courses
• Target cost per sale: $50

Mid-Ticket Course ($497)

• Ad spend: $1,000
• Target ROAS: 3x
• Expected revenue: $3,000
• Need to sell: 6 courses
• Target cost per sale: $167

High-Ticket Course ($997)

• Ad spend: $2,000
• Target ROAS: 4x
• Expected revenue: $8,000
• Need to sell: 8 courses
• Target cost per sale: $250

Coaching Program Sales (3-5x ROAS)

What This Means

Higher ROAS expectations due to:

• Higher ticket prices
• More personal connection
• Better qualification process
• Longer customer lifetime value

Example Scenarios:

Group Coaching ($1,500 program)

• Ad spend: $1,000
• Target ROAS: 3x
• Expected revenue: $3,000
• Need to sell: 2 spots
• Target cost per sale: $500

1:1 Coaching ($3,000 program)

• Ad spend: $1,000
• Target ROAS: 4x
• Expected revenue: $4,000
• Need to sell: 1-2 spots
• Target cost per sale: $500-1,000

High-End Coaching ($5,000+ program)

• Ad spend: $2,000
• Target ROAS: 5x
• Expected revenue: $10,000
• Need to sell: 2 spots
• Target cost per sale: $1,000

Important Factors Affecting Metrics

What Improves These Numbers:

1. Strong Offer

• Clear value proposition
• Competitive pricing
• Compelling bonuses
• Social proof

2. Optimized Sales Process

• Professional sales page
• Clear call-to-action
• Efficient checkout process
• Good follow-up system

3. Quality of Traffic

• Targeted audiences
• Engaging ad creative
• Effective ad copy
• Proper campaign optimization

What Can Hurt These Numbers:

1. Weak Offer

• Unclear benefits
• Poor positioning
• Weak social proof
• Wrong pricing

2. Technical Issues

• Slow website
• Broken links
• Poor mobile experience
• Tracking problems

3. Market Conditions

• High competition
• Seasonal changes
• Market saturation
• Economic factors

Timeline Expectations

Month 1

• Focus: Testing and data collection
• Metrics: Usually 20-30% below targets
• Goal: Find working audiences and messages

Month 2

• Focus: Optimization
• Metrics: Approaching target numbers
• Goal: Refine what’s working

Month 3

• Focus: Scaling
• Metrics: At or exceeding targets
• Goal: Expand successful campaigns

*Note: These metrics are based on industry averages and past client results. Individual results may vary based on factors like offer strength, market conditions, and competition.*