Nonprofit organizations have many options to generate funds and raise awareness through social media. Although it can be exciting, choosing the best social media management tools for nonprofits and scheduling solutions for your online presence can also be challenging due to the abundance of options available.

To assist you in making the right decision, we have compiled a list of the best tools available. These solutions aid in content creation and support an organization’s overall marketing strategy through their user-friendly tools and KPI reporting.

To help you organize your approach, let’s review the various social media management solutions and their unique characteristics.

Choosing The Right  Social Media Management Tools for Nonprofits

When choosing tools for social media management, it’s essential to consider certain qualities. These qualities can help you determine which tools will be the most effective for your needs.

Some critical factors to consider include ease of use, functionality, and compatibility with your existing systems. By considering these factors, you can choose the best tools to help you manage your social media presence more quickly and efficiently.

1. Later

Top App for Instagram Marketing for Nonprofits

Later, formerly known as Latergram, is a tool for organizing your images for social media campaigns.

You can mass upload images and graphics, search and repost content, schedule posts for Instagram, Pinterest, Facebook, and Twitter, and monitor Instagram analytics using Later.

Pricing: 

Later’s fundamental features, including as multi-platform publishing and basic analytics, are free.

The cost of accessing additional services varies from $9 to $49 per month. Additionally, they grant a non-profit 50% off of an annual Premium plan subscription.

2. Sprout Social

The Greatest Social Media Platform for Nonprofit Collaboration

Sprout Social is one of the most reliable solutions for managing social media.

Team Sprout continues to have official alliances with major players such as Instagram, Twitter, Facebook, and LinkedIn.

Having the option to manage all of your direct messages in one location is the most prominent feature that caught our eye.

The feature is known as Social Inbox.

Consider that your one-person social media staff monitors your accounts’ messages, postings, and one hundred other items.

With such a tool, it becomes effortless!

In addition, you may work with the content team on the tool, plan and create pieces, and retrieve helpful reports for your accounts.

Pricing: 

You can use Sprout Social’s features for free for a month.

Thereafter, their plans range from $89 to $249 per month. You can also message them on

Twitter by clicking this link to learn about their nonprofit discounts.

3. Hootsuite

The Most Powerful Resource for Expert Nonprofit Social Media Marketers

Managing many social media accounts can be difficult, and there aren’t enough hours in the day to accomplish everything.

However, nonprofits may use Hootsuite to manage all of their social media accounts from a single dashboard.

You can plan posts for all your social media accounts with Hootsuite and edit them before they go live.

The feature that allows you to monitor the reactions to your posts is even more beneficial than that.

With Hootsuite, nonprofits can monitor social trends and conversations, reply to comments, and receive alerts whenever their brand is mentioned online.

This is a genuinely revolutionary tool! Organizing and responding to posts on social media has never been simpler.

Pricing: 

Hootsuite offers monthly plans starting at $49 for one person and up to ten social media accounts.

Businesses may test it out for free with their restricted subscription, which allows one person to schedule five messages and monitor two social media accounts.

Start here to see the tool in action, as we propose. Nonprofits can receive discounts from Hootsuite.

4. Canva

Your All-In-One Design Solution

With Canva, you can easily create excellent graphics and presentations without prior graphic design knowledge.

You can use your own photos or any of Canva’s millions of themes, graphics, icons, and fonts to design a social media visual (at any size or dimension).

If you want to create a recurring series with the same branding, you may also save your designs.

Pricing: 

Canva’s basic version is free to use, however, using more features starts at $12.95 per user each month. Nonprofit organizations can also sign up for free accounts on Canva.

5. Buzzsumo

Best For Your Content Strategy with Data-Driven Insights

Search Engine Optimization is the foundation of online marketing (SEO).

You might not know what to post on social media or how your postings are benefiting or harming your organization if you are not an expert.

Buzzsumo is a great resource for tracking trending phrases and hashtags on the internet.

Because using the appropriate keywords and hashtags can increase the number of people who see your content, Buzzsumo is well worth the cost for this service alone.

Nonprofits can also use Buzzsumo to track their SEO victories when other people link to or mention their content.

Pricing: 

Nonprofits can take use of their free plan, which includes 10 searches per month, one content project, and one custom feed per user.

Nonprofits can receive influencer searches, domain reports, journalist profiles, backlinks, and content analysis reports with this package.

More services are available with every plan, which is up to $299 per month.

Additionally, Buzzsumo offers a nonprofit discount to registered nonprofits and classrooms.

6. Buffer

Best Tool for Beginner Nonprofit Social Media Marketers

Like Hootsuite, Buffer allows you to schedule up to 30 posts simultaneously and link up to three profiles in its free version.

They only allow you to plan and view posts on their dashboard, which is far more minimalistic than Hootsuite’s (which provides streams of all your content and engagements).

Additionally, although its editing and creation interface is far more user-friendly and intuitive, it lacks an auto-schedule function.

You must link a third-party app to publish if you wish to upload content in bulk using Buffer.

Nevertheless, their platform is generally more straightforward and provides the necessary information to complete your task effectively.

Pricing: 

Buffer’s starting price is $10 a month, but it offers a limited-featured free version. Nonprofit groups can also receive a 50% discount.

7. AgoraPulse

Powering Your Social Media Presence to New Heights

AgoraPulse is the right choice for you if you’re searching for a straightforward and user-friendly scheduling application.

It is a social media management application designed to help you with post creation, editing, scheduling, engagement, and post-success tracking.

Numerous popular social networking platforms are supported, including YouTube, Google+, Instagram, Facebook, Twitter, and LinkedIn.

We, at MantraM Digital use Agorapulse and highly recommend it.

Pricing: 

AgoraPulse offers a free trial and discounts for nonprofit organizations. Monthly and annual pricing starts at $39.

Conclusion

Now that you know more about the top choices, it’s time to select the best software solution! Every tool on this list offers benefits and downsides that may interest certain organizations. To choose the best option for you, consider variables like your spending limit, social media expertise, and the platforms being used. Before you know it, you’ll be scaling new heights, fortifying bonds with advocates, and bringing attention to your vital mission-critical projects worldwide.

To maximize your Reach and Impact, get in touch with us.

Last Updated on May 7, 2024