Why is it important to know the ultimate guide to video marketing?
Humans are visual creatures, so it’s no surprise that we love videos. Thus, knowing the ultimate guide to video marketing is crucial.
That’s why billions of hours are spent on YouTube watching videos.
But how can video be an effective tool in marketing?
Videos are a Great Way to Explain Your Product.
Customers will only buy your product when they understand what it does and how it will help them.
Video is a versatile and engaging content format that provides us with a realistic picture of what is going on and is simple to share across multiple platforms.
But how do we use video for our marketing strategy?
Before we answer that question, let’s understand video marketing.
Table of Contents
ToggleWhat is Video Marketing?
In a digitally saturated world, video marketing is an emotionally engaging way for brands to connect with customers and capture their attention.
It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
Businesses use videos on their landing pages, social media posts, blogs, and even in emails.
What is the Importance of Videos in Marketing?
Videos can:
1. Appeals to Mobile Users
People prefer to watch videos on the go, and the number of smartphone users is increasing. As a result, your video audience is growing.
2. Can Explain Everything
Trying to explain a difficult concept? Create an animated video that explains your message.
With these animated videos, you can bring any concept to life, give context to your ideas, strike the right tone, visually represent abstract ideas, and easily manage video production.
3. Engages Even the Laziest Buyers
Today’s lives are too hectic to devote time to reading lengthy product descriptions or diving deeply into services.
But thanks to video content, it is an excellent learning tool and extremely simple to consume.
The modern customer prefers to see a product in action.
Video preference is one of the most important motivators for using video in your content marketing.
4. Encourages Social Shares
Make amusing and entertaining videos to encourage social sharing.
People want their emotions to be heard and listened to.
Emotions aren’t exactly a return on investment (ROI), but social shares can increase traffic to your site, and you can take it from there.
Consumers like it because it’s simple to understand, entertaining, and engaging, and marketers want it because it has the potential to provide a massive return on investment (ROI) across multiple channels.
Now, the next question is…
What are the best videos for marketing?
Here are the five(5) types of videos you can use as a guide in your ultimate video marketing strategy:
1. The Product Demonstration Video
A product demonstration video aims to showcase your product or service to your target audience.
You are displaying the product’s features, perks, and benefits rather than explaining how it works. The video below is an example of a product video demonstration.
2. The Company Culture Video
A company culture video informs potential employees about who you are and what you stand for.
It establishes expectations, making it easier to determine whether you’re a good fit. It’s similar to an online dating profile.
You tell people about your values and assist them in deciding whether to send their resume or flee to the hills.
3. The Explainer Video
If you have something difficult to discuss or understand, explainer videos are a great help.
Explainer videos are short online marketing videos that are used to explain a product or service offered by your company.
Explainer videos are frequently used on a landing page, the home page of your website, or a prominent product page.
4. The Behind-the-Scenes Video
A behind-the-scenes video allows you to show the real side of a company, service, or product.
Originally used by the entertainment industry, viewers wanted to see how their favorite movie or television show was made.
So, if you have a fun process with your products or services, show it!
5. The Web Series Video
A web series (also known as a web show) is a collection of scripted or unscripted online videos, usually in episodic form, that are released on the Internet.
They first appeared in the late 1990s and gained popularity in the early 2000s.
What are the Benefits of Using the Right Videos for Your Market?
1. Video can help improve SEO
Google’s algorithms are increasingly favoring websites with video content, which you should not ignore.
Because 92% of online experiences begin with a search engine, you should do everything possible to appear on that crucial first page.
Video improves your ranking, allowing more people to see your site and, thus, click on your link. They will, however, leave your site quickly if your on-page content is of poor quality.
2. Video bump Up Conversions
For marketers looking to diversify their conversion rate optimization strategies, video is undoubtedly a great place to start.
A good video marketing strategy combined with well-placed video content can increase conversion rates by up to 80%, but driving conversion requires more than just creating persuasive videos.
Without video conversion rate optimization (CRO) strategies, your video could take up valuable real estate on your website while generating no sales or profit.
3. Video keeps users on pages for longer.
Did you know that the more visitors who interact with your page, the higher your page will rank in search engines?
Yes! Simply having your visitors stay on your page and interact with the content will increase your website’s chances of ranking on Google’s first page.
But how could you keep your audience on your page?
Create interactive, engaging, and fun videos.
4. Video gives people what they want
According to HubSpot data, people prefer video content from brands over emails, newsletters, social images, social videos, blog posts, and downloadable content (such as PDFs).
When consumers think about buying something and want to research their options, they use various methods.
Some of the top tactics are using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos.
Every one of those places could easily incorporate video, giving your brand a better chance of convincing the consumer.
5. Videos are captivating
Videos are more engaging than text and help to keep viewers’ attention.
Why? Videos combine visual and auditory perceptions. Noise and movement are combined in videos.
Humans have incredible visual abilities. Research shows that people process visuals 60,000 times faster than text.
Furthermore, because most information from the brain is visual, viewers will retain a message better through video than through text.
Video is one of the world’s most popular forms of content, and it’s not going away anytime soon. Undeniably, following the ultimate guide to video marketing is always the best.
And it’s understandable: we crave connection and personality in an impersonal digital world. We want to see and hear people in their natural environment; it’s more meaningful.
Video is an excellent medium for marketers to reach out to their customers. It is now easier than ever for businesses to create and distribute high-quality video content.
If you don’t already have video as part of your content strategy, contact us to further assist you.
Last Updated on May 7, 2024
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At MantraM we strongly believe that every business or brand is unique and has its own blueprint. Just like we all have a unique purpose, so does every business. We specialize in Marketing, Social Media, & Facebook Ads.
